COG - Consumer goods/Trade
The European consumer-goods-industry is still in a highly dynamic phase of development, where both global
strategies and niche concepts are pursued. New trends in consumer behaviour as well as the changing role of
trade - for example, companies pushing their own brands - are accelerating the development process. In the European trade-landscape, aggressive companies covering large areas - well represented franchise systems
and internationally-positioned chain branches continuously gain ground - are challenged perhaps only by
specialist-oriented businesses serving regional needs. The role of e-commerce is still relatively minor. We devise specially tailored solutions for the purchase, sale and business financing of medium-sized companies,
always taking into account the special structure of each particular market segments and the competitive position of each
of our clients.
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